Senior Paid Media Buyer - Remote

Overview

The Senior Paid Media Buyer at The Penny Hoarder will manage a multi-million-dollar ad budget, focusing on driving profitable customer acquisition and maximizing return on ad spend through strategic marketing initiatives.

In Short

• Manage and optimize a $12M+ annual paid search budget.
• Drive strategic testing and experimentation in ad creative and landing pages.
• Collaborate with internal teams on campaign alignment with monetized content.
• Monitor key KPIs such as CPL, ROAS, and lead quality.
• Analyze the marketing funnel for friction points and growth opportunities.
• Stay updated with platform changes and industry trends.
• Lead A/B testing initiatives to improve campaign efficiency.
• Refine landing pages to enhance user experience and conversion rates.
• Develop plans to scale performance without losing efficiency.
• Maximize return on ad spend through data-driven strategies.

Requirements

• Deep experience in paid search marketing.
• Strong foundation in affiliate and content monetization strategies.
• Proven track record of managing large ad budgets.
• Excellent analytical skills to monitor and optimize campaigns.
• Ability to collaborate effectively with cross-functional teams.
• Experience with A/B testing and performance optimization.
• Familiarity with key performance indicators relevant to digital marketing.
• Strong communication skills for reporting and strategy alignment.
• Up-to-date knowledge of digital marketing trends.
• Results-oriented mindset with a focus on profitability.

Benefits

• Work remotely from anywhere in the US.
• Opportunity to work with a dynamic team in a growing company.
• Competitive salary and performance bonuses.
• Access to professional development resources.
• Flexible working hours.
• Health and wellness benefits.
• Collaborative and innovative work environment.
• Opportunity to lead impactful marketing initiatives.
• Engagement in a culture that values creativity and results.
• Potential for career advancement within the company.