Senior Paid Media Buyer - Remote

Overview

The Penny Hoarder is seeking a Senior Media Buyer with deep expertise in paid search and a strong foundation in performance and affiliate marketing. This role will be responsible for managing a multi-million-dollar budget, optimizing for both revenue and profit, and driving strategic experimentation across creative, copy, and landing pages to improve down-funnel performance.

In Short

• Own and manage a $12M+ annual paid search budget.
• Develop and execute strategies to scale performance across paid search.
• Design and run A/B and multivariate tests across ad copy and landing pages.
• Evaluate performance across the full marketing funnel.
• Collaborate with affiliate and editorial teams.
• Monitor key performance indicators and deliver actionable reporting.
• Stay current on platform updates and competitor strategies.

Requirements

• 5–8+ years of experience in performance-focused digital media buying.
• Proven success managing large-scale budgets ($10M+/year).
• Deep understanding of affiliate marketing models and lead generation.
• Demonstrated expertise in landing page optimization.
• Experience optimizing toward down-funnel quality metrics.
• Strong proficiency with data analysis tools and marketing platforms.
• Excellent communication skills and a proactive mindset.

Benefits

• Low-cost, competitive health coverage.
• 401(k) matching after two months of employment.
• Access to employer-paid spending account for wellbeing expenses.
• Competitive time-off balances that accrue weekly.
• Paid parental leave during the first year.
• Additional flex holidays for cultural diversity.
• Remote work options available.