Freelancer Digital PR / Personal Brand Specialist - Remote

Overview

We are looking for someone to strategically plan and operationally build a personal brand for a marketing expert, aiming for positioning as a marketing expert (especially in SEO / AI Search & Marketing Automation).

In Short

• Develop and sharpen personal positioning as a marketing expert.
• Strategic planning and implementation of a personal branding strategy.
• Research and contact relevant media, journalists, and editors.
• Organize and facilitate interviews in print, online, and broadcast media.
• Acquire and coordinate guest articles in specialist magazines and relevant publications.
• Facilitate podcast appearances as a guest or expert.
• Support preparation for media appearances (briefing, key messages).
• Build and maintain a network with relevant multipliers and opinion leaders.
• Content development and preparation for various media formats.
• Monitor and analyze media resonance and success measurement.

Requirements

• Experience in PR, Digital PR, and Personal Branding.
• Proven successes in placing clients in relevant media.
• Excellent contacts with journalists, editors, and influencers.
• Solid knowledge of the current media landscape and PR tools.
• Excellent communication and copywriting skills.
• Strategic thinking and structured working style.
• Very good German and English language skills.

Benefits

• Exciting collaboration
• Work with an innovative entrepreneur in the digital sector.
• Measurable successes
• Concrete KPIs and verifiable results of your work.
• Flexible working style
• Free scheduling with results-oriented collaboration.
• Fair compensation
• Appropriate payment depending on model (project/hour/success).
• Reference project
• Building a long-term collaboration and strong reference.