Marketing Specialist Virtual Assistant - Remote

Overview

The Marketing Specialist will be responsible for executing digital marketing strategies that attract qualified leads, nurture existing client relationships, and support the company’s new service launches.

In Short

• Plan and execute digital sales funnels and email nurturing campaigns
• Create, edit, and publish engaging content for social media, email, and websites
• Design and manage paid advertising (Google Ads, Facebook/Instagram)
• Set up and manage automation tools like Zapier, ActiveCampaign, and CRM systems
• Monitor and optimize campaign performance, adjusting based on key metrics
• Collaborate with the admin team to ensure clean and actionable lead data
• Contribute to content planning for new service launches (e.g., trenching, HVAC)
• Maintain brand consistency across all marketing channels
• Produce monthly reports on campaign metrics and lead conversions

Requirements

• 2+ years of experience in digital marketing or content creation
• Proven experience with paid ad campaigns and funnel-building
• Strong English communication skills (written and verbal)
• Highly organized, self-motivated, and comfortable working independently
• Tech-savvy with a passion for learning new tools and improving systems
• Experience in construction, renovation, or service-based industries is a plus

Benefits

• Work from home
• Flexible working hours
• Opportunity to work with a fast-growing company
• Gain experience in digital marketing across various platforms
• Collaborative team environment