PPC Specialist - Remote

Overview

The PPC Specialist is responsible for developing, optimizing, and managing high-impact paid advertising campaigns across various platforms to drive marketing performance.

In Short

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms.
• Conduct in-depth keyword research and audience segmentation.
• Manage advertising budgets for cost efficiency.
• Implement tracking using Google Tag Manager and Google Analytics.
• Monitor KPIs and adjust strategies for optimization.
• Develop A/B testing for ads and landing pages.
• Generate performance reports and communicate insights.
• Stay updated on industry trends and best practices.
• Collaborate with cross-functional teams for campaign alignment.
• Ensure compliance with platform policies.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• Minimum of 3+ years of experience in PPC campaign management.
• Proven track record of successful PPC management.
• Strong understanding of PPC and digital marketing concepts.
• Proficiency in Google Ads, Bing Ads, and social media platforms.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.

Benefits

• Work in a fully remote organization.
• Opportunity to collaborate with a global team.
• Enhance your skills in digital marketing and PPC.
• Engage in diverse projects across multiple platforms.