Performance Marketing/UA Manager (Gaming/Minecraft) - Remote

Overview

We are a global DaaS ecosystem, and now we’re looking for a data-driven and agile Performance Marketing/UA Manager to lead user acquisition for our innovative gaming software platform (Game Launcher), Minecraft niche.

In Short

• Develop and execute a comprehensive performance marketing strategy to drive user growth for our desktop game launcher.
• Manage e2e campaigns across multiple channels including Google Ads, YouTube, Facebook/Instagram, TikTok, Telegram, Reddit, Discord, and Twitch.
• Rapidly launch and test campaign hypotheses, creatives, and audience targeting to identify winning combinations for scaling.
• Work with CPA/CPI models, focusing on optimizing for key events like successful installations and user retention.
• Implement and analyze user event tracking, build conversion funnels, and continuously optimize the user journey to improve conversion rates and reduce churn.
• Collaborate closely with the product team to align marketing strategies with product goals and user propositions.
• Analyze campaign performance data to provide actionable insights and report on KPIs such as CAC, LTV, ROI, and user retention.

Requirements

• Experience in performance marketing and user acquisition.
• Strong analytical skills and data-driven mindset.
• Proficiency in managing campaigns across various digital platforms.
• Ability to work collaboratively with product and marketing teams.
• Familiarity with CPA/CPI models and conversion optimization.

Benefits

• Opportunity to work in a global DaaS ecosystem.
• Innovative work environment focused on gaming.
• Potential for professional growth and development.