Performance Marketing/UA Manager - Remote

Overview

We are a global DaaS ecosystem, and now we’re looking for a data-driven and agile Performance Marketing/UA Manager to lead user acquisition for our innovative gaming software platform (Game Launcher).

In Short

• Develop and execute a comprehensive performance marketing strategy to drive user growth for our desktop game launcher.
• Manage e2e campaigns across multiple channels including Google Ads, YouTube, Facebook/Instagram, TikTok, Telegram, Reddit, Discord, and Twitch.
• Rapidly launch and test campaign hypotheses, creatives, and audience targeting to identify winning combinations for scaling.
• Work with CPA/CPI models, focusing on optimizing for key events like successful installations and user retention.
• Implement and analyze user event tracking, build conversion funnels, and continuously optimize the user journey to improve conversion rates and reduce churn.
• Collaborate closely with the product team to align marketing strategies with product goals and user propositions.
• Analyze campaign performance data to provide actionable insights and report on KPIs such as CAC, LTV, ROI, and user retention.

Requirements

• Proven experience in performance marketing and user acquisition, preferably in the gaming or software industry.
• Strong analytical skills with the ability to interpret data and derive insights.
• Experience managing multi-channel marketing campaigns.
• Familiarity with CPA/CPI models and user event tracking.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced and agile environment.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours.
• Opportunity to work in a dynamic and innovative environment.
• Access to professional development resources.
• Collaborative team culture.