Senior Manager of Web Experience & Platform - Remote

Overview

The Senior Manager of Web Experience and Platform will own the end-to-end health, performance, and evolution of Included Health & Doctor On Demand’s marketing websites as a core growth and conversion channel.

In Short

• Own the management and strategic roadmap for marketing websites.
• Modernize the website architecture and improve performance.
• Lead technical SEO and AI-driven search initiatives.
• Develop self-serve workflows for content management.
• Collaborate with cross-functional teams to align on goals.
• Define and track web KPIs for continuous improvement.
• Manage vendors and contractors supporting web properties.
• Implement best practices for web governance.
• Communicate technical concepts to non-technical stakeholders.
• Stay updated on web technology and SEO trends.

Requirements

• 8+ years of experience in web development or related roles.
• Proficiency in CMS/web publishing, particularly WordPress.
• Expertise in technical SEO and web performance.
• Experience in conversion rate optimization on marketing websites.
• Familiarity with AI-driven search technologies.
• Proficiency in analytics and SEO tools.
• Strong project management skills and ability to work cross-functionally.
• Clear communication skills for technical concepts.
• Self-starter with strategic and execution capabilities.

Benefits

• Opportunity to lead web experience initiatives.
• Collaborative work environment with cross-functional teams.
• Impact on growth and conversion strategies.
• Professional development opportunities in web technologies.
• Flexible working arrangements.