Media Buying Lead & Marketing Director - Remote

Overview

We’re hiring a Media Buying Lead & Marketing Director to scale Richard Yu’s personal brand using Instagram shoutouts, organic-style ad creatives, and story-driven marketing.

In Short

• Full-Time, Remote position.
• Focus on Instagram shoutouts and performance marketing.
• Hands-on role involving writing, buying, analyzing, and optimizing.
• Track performance metrics daily including DMs and follower growth.
• Maintain a database of top-performing shoutout pages.
• Collaborate with sales team to assess lead quality.
• Iterate on creatives based on performance data.
• Opportunity for fast learners with media buying experience.
• Emphasis on analytical and performance-driven mindset.
• Work with a faith-driven and service-oriented brand.

Requirements

• Experience in media buying, particularly on Instagram.
• Strong writing skills for ad creatives.
• Analytical skills to track and optimize performance.
• Ability to negotiate and buy shoutouts from niche pages.
• Fast learner with a passion for performance marketing.
• Experience in lead generation is a plus.
• Scrappy and ownership-driven attitude.

Benefits

• Work remotely with flexible hours.
• Be part of a rapidly scaling brand.
• Opportunity to learn and grow in a performance-focused role.
• Collaborate with a passionate team.
• Contribute to impactful brand-building efforts.