General Manager (Founding CEO) - Insurance Leads Marketplace - Remote

Overview

The General Manager will lead the launch and growth of a new insurance leads marketplace, transforming it into the go-to source of high-intent insurance leads across multiple sectors.

In Short

• Transform a proven playbook into a leading source of insurance leads.
• Orchestrate the liquidity flywheel to attract consumers and onboard agencies.
• Convert growth into strong unit economics with best-in-class QA.
• Build and lead a small team to scale operations efficiently.
• Own the full P&L for the Insurance vertical.
• Implement performance marketing strategies and optimize channel ROI.
• Collaborate with engineering/design on product and data initiatives.
• Ensure compliance with regulations and maintain high-quality standards.
• Recruit and manage top talent across various functions.
• Establish a culture of ownership and clarity within the team.

Requirements

• 7–10+ years in two-sided marketplaces or regulated lead-gen.
• Experience with performance marketing and funnel analytics.
• Familiarity with TCPA/DNC requirements.
• Strong written and verbal communication skills.
• Ability to make decisions with incomplete data.
• Experience in scaling operations in a multi-state environment.
• Hands-on experience with lead quality and routing processes.
• Proven track record in building high-performing teams.
• Knowledge of the insurance domain is a plus.
• Spanish language skills are advantageous.

Benefits

• Competitive compensation package including base salary, bonus, and equity.
• Remote-first work environment with occasional travel.
• Access to a proven playbook and budget for rapid growth.
• A culture that values ownership, clarity, speed, and candor.
• Opportunity to shape the future of a new marketplace.