Media Buyer - LATAM - Remote

Overview

We’re looking for an experienced Media Buyer / Performance Marketing Specialist with deep expertise in Meta Ads for lead generation. The ideal candidate understands not just how to run campaigns—but how to make data-driven decisions that directly impact CPL, conversion rates, and pipeline growth.

In Short

• Strategise, launch, and optimise Meta lead generation campaigns with a focus on cost-effective scaling.
• Interpret campaign metrics beyond surface-level KPIs—understanding which metrics truly “move the needle.”
• Analyse video ad performance using data insights to identify what’s working, what’s not, and why.
• Plan and execute split tests across funnels, prioritising tests that drive the biggest performance impact.
• Collaborate with creative and copy teams to develop compelling ad messaging and visual concepts.
• Write and refine ad copy that converts—balancing creativity with analytical precision.
• Report on campaign performance and provide actionable recommendations backed by data.

Requirements

• Proven experience in media buying and performance marketing.
• Deep understanding of Meta Ads and lead generation strategies.
• Strong analytical skills to interpret data and metrics.
• Ability to collaborate effectively with creative teams.
• Excellent ad copywriting skills.

Benefits

• Work with leading companies across various industries.
• Opportunity to make data-driven decisions that impact business growth.
• Flexible working arrangements as an independent contractor.
• Engagement with a diverse team of professionals.