Senior Director of Growth Marketing - Remote

Overview

Huckleberry is seeking a Senior Director of Growth Marketing to lead the entire customer journey, driving efficient and scalable growth. This role will oversee the Growth Marketing Funnel, ensuring a unified strategy across various marketing verticals.

In Short

• Define and lead the holistic growth marketing strategy.
• Own the accountability for optimizing marketing investment efficiency.
• Lead and mentor Director-level reports.
• Serve as the strategic marketing leader within the Growth Pod.
• Ensure robust data and attribution reporting.
• Champion A/B testing across marketing channels.
• Oversee direct growth marketing strategies and budgets.
• Manage App Store Optimization and content strategies.
• Focus on improving retention metrics and user adoption.
• Drive performance marketing across various channels.

Requirements

• 10+ years of experience in Growth or Performance Marketing.
• Proven success in optimizing the full marketing funnel.
• Expertise in data analytics and business intelligence tools.
• Experience in a Series B/C startup environment.
• Ability to influence product and engineering roadmaps.
• In-depth understanding of creative strategy for performance marketing.
• Mastery in Paid User Acquisition.

Benefits

• Opportunity to lead a key strategic role in a growing company.
• Work with a cross-functional team of experts.
• Impact the lives of families through innovative products.
• Flexible working environment with remote options.
• Competitive salary and growth opportunities.