Email Marketing and CRM Specialist - Remote

Overview

If you're passionate about email automation and customer lifecycle marketing (CLM), we'd love to hear from you! We’re looking for a results-driven Email Marketing and CRM Specialist. This role will focus on automating email workflows, enhancing customer engagement via segmentation, and ensuring timely, relevant messaging across our touchpoints. Ultimately, your role will help improve customer retention and lifetime value.

In Short

• Create and optimise automated workflows for email, SMS, push notifications, in-app messages, and other CRM tools.
• Leverage various activation channels to drive an increase in average property views per user.
• Initiate and manage stand-alone email campaigns.
• Develop and implement segmentation strategies and personalized content strategies.
• Write and test email copy & headlines to maximize open rates and CTRs.
• Conduct A/B testing.
• Own and maintain the database of contactable customers.
• Track, measure, and report on key metrics.
• Leverage data insights to refine segmentation and campaign effectiveness.
• Be the owner of Marketing activities in our CRM.

Requirements

• 3+ years of experience in email marketing, lifecycle marketing, or CRM.
• Hands-on experience with email marketing platforms, such as Hubspot.
• Strong understanding of customer segmentation, automation, and retention workflows.
• Ability to interpret data, generate insights, and optimise campaigns using tools such as Mixpanel.
• Knowledge of email best practices, A/B testing, and deliverability.
• Strong English copywriting and creative skills.
• Experience with multi-channel marketing is a plus.
• Background in online marketplaces or classifieds is an advantage.

Benefits

• Unlimited paid holidays.
• Hybrid working policy with 2 days working from the office.
• Flexibility to work remotely for up to 2 months per year!
• 1,000 EUR personal development budget.
• Complete coverage for commuting.
• Personal equipment, including laptop and ergonomic setup.
• Gym membership discount.
• Dutch/English classes budget.
• Variable pension scheme.
• Diverse international community.
• Pet-friendly office in Rotterdam city centre.
• Fun team-building and after-work drinks every Friday.