CRM Analytics Lead - Remote

Posted 7 days ago

CRM Analytics

Customer Segmentation

Statistical Techniques

Reporting Dashboards

A/B Testing

Overview

Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.

In Short

Analyze customer data to extract actionable insights and trends.
Work closely with the CRM team to garner adoption and usage of measurement frameworks.
Clearly communicate analysis results and partner closely with the Sr Director of CRM.
Evolve our approach to customer segmentation with deep analysis of user behaviors.
Assist in automating workflows and supporting CRM platforms.
Ensure data integrity and accuracy through automated reporting.
Stay updated on industry trends and emerging technologies in CRM Analytics.

Requirements

Bachelor’s or Master’s degree in Computer Science, Data Analytics, or related field.
8+ years of Analytics experience.
5+ years of experience in CRM Analytics.
Proficiency with CRM platforms such as Braze, Hightouch, Jacquard, and Lob.
Expert proficiency with SQL, experience with BigQuery a plus.
Experience with Python and/or R.
Experience with data visualization software such as Tableau Desktop or Looker.
Proven track record of understanding customer journey mapping.
Ability to align analytics with strategic business goals.
Detail-oriented and exceptionally organized.