Director of Content - Health & Wellness - Remote

Overview

The Director of Content will lead the content and copywriting functions that power our revenue engine across all channels. You will own the messaging strategy and voice that converts prospects into customers and customers into advocates, from the first ad impression through post-purchase and subscription loyalty.

In Short

• Lead the content and copywriting functions for a direct-to-consumer supplement company.
• Own the messaging strategy and voice for converting prospects into customers.
• Manage a team of copywriters across various marketing channels.
• Balance brand-building initiatives with performance marketing needs.
• Work in a fully remote environment that values autonomy and results.
• Drive high-impact leadership visibility across the organization.
• Develop content for direct response, performance marketing, and lifecycle channels.
• Contribute to a mission of promoting healthier, vibrant lives.
• Engage with fast-paced testing and high standards.
• Support customer loyalty through effective messaging.

Requirements

• Proven experience in content strategy and copywriting.
• Strong background in performance marketing and direct response.
• Leadership experience managing a team of writers.
• Ability to balance brand and performance marketing initiatives.
• Excellent communication and project management skills.
• Experience in the health and wellness industry is a plus.
• Proficiency in measuring content effectiveness and ROI.
• Ability to thrive in a remote work environment.
• Strong understanding of customer journey and lifecycle marketing.
• Creative mindset with a focus on results.

Benefits

• Fully remote work environment.
• Opportunity to make a direct impact on the company's success.
• Autonomy and ownership in your role.
• Collaborative team culture.
• Access to premium health and wellness products.
• Flexible work hours.
• Professional development opportunities.
• Competitive salary and benefits package.
• Work with a mission-driven company.
• Engaging work that tests your creativity and skills.