Influencer Marketing Manager - Remote

Overview

The mission at HEY HOLY is to elevate dog health through nutrition. Instead of a one-size-fits-all approach, we focus on breed-specific, functional food developed with veterinarians to ensure every dog can live a long, healthy life.

In Short

• Develop data-driven strategies for expanding our influencer channel focusing on growth, conversion, and measurable results.
• Identify, persuade, and develop relevant creator partnerships with a performance focus and long-term potential.
• Manage collaborations throughout the funnel from seeding to performance deals and targeted retargeting.
• Analyze creator performance using tools like Storyclash and optimize campaigns based on KPIs.
• Develop your own hypotheses and recognize patterns, with an aim to build your own team in the future.
• Work closely with colleagues from Brand, Performance, and Operations to align data-driven and people-driven perspectives.

Requirements

• 2-5 years of experience in influencer marketing, especially with a focus on data-driven management and acquisition.
• Strong structure, ownership, and sales drive; willingness to take responsibility and push initiatives forward.
• Experience in a scaling D2C brand or a performance-oriented influencer environment.
• Familiarity with KPIs such as ROAS, CPM, CAC, and CTR.
• Strong communication skills, negotiation proficiency, and the ability to start and maintain creator partnerships.
• Strategic thinker who recognizes patterns and develops hypotheses while enjoying operational execution.

Benefits

• Significant responsibility and creative freedom with the opportunity to actively shape the role.
• Fast development opportunities for those who excel.
• Open and honest communication with direct feedback and encouragement for input.
• Flexibility to work from our office in Frankfurt, hybrid, or fully remote in Germany.
• Individual training budget for personal and professional development.
• Access to corporate benefits and wellness programs.
• Free HEY HOLY food for your dogs.