Senior Staff Product Designer, Growth Acquisition - Remote

Overview

As a Senior Staff Product Designer, Growth Acquisition, you will own and define the end-to-end experience for visitor-to-lead conversion on Gusto.com and key marketing touchpoints.

In Short

• Drive lead generation strategy and execution across Gusto.com and key acquisition channels.
• Optimize high-impact user journeys that drive MQLs, lead conversion, and engagement.
• Develop and scale experimentation programs to continuously improve lead funnel performance.
• Refine site-wide information architecture (IA) to improve discoverability, navigation, and conversion efficiency.
• Design high-performing lead capture experiences, including forms, gated content, and CRM-integrated workflows.
• Partner with marketing, sales, and revenue operations to improve lead qualification and sales handoff processes.
• Lead personalization efforts to create tailored visitor-to-lead experiences based on user segments and intent.
• Improve Gusto’s Growth Design System and CMS to support scalable and iterative lead-generation experiences.
• Ensure consistency and alignment across growth, brand, and product teams to deliver a unified experience.
• Mentor and coach designers in growth-focused UX, experimentation, and conversion optimization.

Requirements

• 8+ years of experience in product design, UX, or growth-focused design, with a strong background in B2B SaaS acquisition and funnel optimization.
• Expertise in landing page design, lead capture, and conversion optimization.
• Strong knowledge of A/B testing, behavioral analytics, and data-driven UX decision-making.
• Experience leading high-traffic, multi-touchpoint acquisition strategies for web and marketing campaigns.
• Ability to collaborate cross-functionally with marketing, sales, and engineering teams to drive high-impact business outcomes.
• Understanding of growth metrics (MQLs, CAC, LTV) and lead qualification workflows.
• Strong collaboration and communication skills, with a proven ability to co-lead product strategy and articulate contributions to the product direction.
• Track record of iterative impact and long-term vision development, achieving UX milestones from initial value to north star objectives.

Benefits

• Competitive compensation packages with a strong emphasis on equity based compensation.
• Collaborative and inclusive workplace environment.
• Opportunities for professional growth and mentorship.
• Flexible work arrangements with remote options.
• Support for achieving financial and personal goals.