Senior Product Marketing Manager of Monetization & Growth - Remote

Overview

Gusto is seeking a strategic Sr. Product Marketing Manager of Monetization & Growth to maximize customer value through effective pricing and packaging strategies.

In Short

• Lead monetization initiatives and campaigns.
• Collaborate with cross-functional teams including marketing, sales, and product.
• Develop positioning and messaging for target audiences.
• Conduct market analysis and customer research.
• Define success metrics and measurement plans.
• Drive growth through upsell and cross-sell strategies.
• Influence product and pricing roadmap.
• Own the execution of marketing campaigns.
• Utilize data to inform strategy and decision-making.
• Foster a collaborative work environment.

Requirements

• 8+ years of experience in product marketing or related fields.
• Strong understanding of customer needs and buyer journey.
• Experience in driving go-to-market campaigns.
• Excellent communication and storytelling skills.
• Ability to work collaboratively across teams.
• Data-driven mindset with strong analytical skills.
• Experience in market research is a plus.
• MBA is a plus.

Benefits

• Competitive salary and benefits package.
• Collaborative and inclusive workplace culture.
• Opportunities for professional growth and development.
• Flexible work arrangements including remote work options.
• Supportive of diverse backgrounds and experiences.