Paid Social Specialist - Remote

Overview

GrowthAssistant is looking for a Paid Social Specialist for our growth marketing team in the US. This teammate helps launch and optimize Meta ad campaigns, using A/B testing and data analysis to improve performance. Track key metrics, report on results, and address challenges proactively. Create detailed reports and collaborate on new ad content and channels with cross-functional teams.

In Short

• Set up and structure campaigns, ad sets, and ads within Meta.
• Utilize campaign objectives and apply appropriate types (e.g., awareness, consideration, conversion).
• Use Meta’s audience targeting options, including demographics, interests, behaviors, and custom audiences.
• Create and manage lookalike audiences to reach similar potential customers.
• Set and manage budgets and bid strategies, understanding both daily and lifetime budgets, bid caps, and bid multipliers.
• Implement and manage deep links for app or website-specific content.
• Apply UTM parameters for ad tracking and integrate with analytics tools.
• Set up and analyze A/B tests to refine creatives, audiences, and strategies.
• Use Meta Ads Reporting to track key KPIs, assess campaign effectiveness, and calculate customer acquisition cost (CAC).
• Monitor campaign performance regularly and troubleshoot issues in real time to optimize delivery.

Requirements

• 2+ years of experience managing Meta Ads campaigns (Facebook, Instagram).
• Proficiency in Meta Ads Manager and audience targeting tools.
• Strong understanding of budget management, bid strategies, and placement optimization.
• Experience with A/B testing methodologies and performance analysis.
• Familiarity with deep links and UTM parameters for tracking and optimization.
• Ability to interpret analytics data and generate actionable insights.
• Strong troubleshooting skills for identifying and resolving campaign issues.

Benefits

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card