Social Content Specialist for Personal Brand - Remote

Overview

We are hiring a full-time Social Content Specialist to help grow the personal brand of a founder with 20k+ Twitter followers and 19k+ on LinkedIn. This isn’t your typical ghostwriting gig — we’re looking for someone who’s obsessed with social media, meme-literate, AI-savvy, and ready to treat personal content like a product.

In Short

• Run the show across platforms: Help manage, schedule, and optimize content on Twitter, LinkedIn, Instagram (and potentially more).
• Write in the founder’s voice: Use past content and tone to create high-performing posts that feel authentic.
• Be the signal filter: Keep an eye on industry news, trends, and viral moments — and surface opportunities for timely, relevant content.
• Edit and repurpose video content: Take raw footage from the founder and turn it into clips, reels, or shorts using tools like Descript or similar.
• Use AI tools to your advantage: Whether it’s brainstorming, editing, repackaging, or rewriting — you’ll be encouraged to use AI to go faster and smarter.
• Keep the machine running: Stay on top of drafts, post cadence, analytics, and platform-specific best practices.

Requirements

• You’ve worked with a personal brand or founder before — or you’ve grown your own.
• You’re a strong writer who can quickly adapt to someone else’s tone of voice.
• You understand how LinkedIn, Twitter, Instagram (and ideally Threads or TikTok) work — and how to play within their rules to get max reach.
• You have experience or deep interest in AI tools like ChatGPT, Claude, Midjourney, Descript, etc.
• You can edit short-form video content using tools like Descript, CapCut, or similar.
• You’re organized, independent, and proactive — someone who sees content as a strategic asset, not just a post.

Benefits

• Have experience growing your own personal brand.
• Understand growth strategy, engagement loops, or creator-focused analytics.
• Have managed social calendars and content pipelines before.
• Have a natural sense for meme culture, virality, and timing.