Digital Marketing Specialist - Google Ads - Remote

Overview

Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.

In Short

• Launch Google Ads UAC, Search campaigns for gambling.
• Plan, set up, optimize and scale new ad campaigns and sources.
• Generate ideas for new creatives, apps, funnels, and run A/B tests to improve conversion rates.
• Analyze campaigns, report ROI results and develop strategies for further development.
• Create monthly/quarterly media buying plans and provide reports.
• Seek new business opportunities based on acquisition performance.
• Test new Traffic Sources.

Requirements

• 3+ years of experience in running paid advertising campaigns.
• Significant experience with Google Ads in gambling niche.
• Significant experience with Google Ads Universal App Campaigns (UAC) in gambling niche.
• Experience with In-App & ASA gambling Campaigns.
• Significant experience in setting tasks according to video creatives, research and analysis.
• Application integration with AppsFlyer.
• Knowledge of Display, Search, YouTube traffic for grey niches will be a plus.
• Experience with analytics and tracking tools (Keitaro, Voluum), cloaking tools.
• Understanding of testing new traffic sources for gray niches.
• Knowledge of the sports and casino industry will be useful.
• Willingness to learn new interfaces, technologies, and advertising platforms.
• Intermediate level of English.

Benefits

• Benefit Cafeteria (compensation for the gym/stomatology/psychological service etc.);
• 100% paid sick leaves;
• Paid vacation;
• Annual salary review (based on performance);
• Quarter bonuses according to the company’s policy;
• Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc.;
• Growe University (Leadership Programs, Knowledge sharing, Webinars, etc.);
• Personal development plan;
• Corporate events and team-building activities;
• Growe Care (Well-being Program);
• Free lunches at the office.