Senior Growth Marketing Manager (TV/Linear/Streaming, and OOH) - Remote

Overview

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.

In Short

• Lead performance marketing across digital media channels.
• Focus on scaling business through paid marketing efforts.
• Define and execute initiatives to drive results on TV and OOH.
• Manage multi-million dollar OOH and TV budget.
• Collaborate with leadership on customer acquisition strategies.
• Mentor and manage junior team members.
• Own test-and-learn agenda and TV Creative agenda.
• Measure and report on marketing campaign effectiveness.
• Develop and implement performance-driven marketing strategies.
• Build strong relationships across teams for effective collaboration.

Requirements

• 5+ years of multi-channel OOH and TV acquisition marketing experience.
• Demonstrated impact on customer acquisition metrics.
• Experience with complex measurement solutions.
• Strong communication and relationship-building skills.
• Ownership mindset and responsibility for results.

Benefits

• Medical, dental, vision, and HSA match.
• Paid life insurance and disability benefits.
• Traditional 401k with company match.
• Unlimited PTO and paid holidays.
• Professional development stipends.
• Mental health resources.
• Flexible WFH options.
• Fully stocked kitchen and catered lunches.
• 100% paid parental and caregiving leave.
• Employee resource groups.