Senior Growth Marketing Manager - Remote

Overview

The Senior Growth Marketing Manager will play a crucial role in driving user acquisition and engagement for Calm, a leading app for mental health and wellness. This position involves leveraging data-driven strategies and creative problem-solving to optimize marketing channels and enhance Calm’s growth.

In Short

• Lead paid search, ASA, and Google UAC channels for Calm.
• Develop and execute channel strategies to drive performance.
• Utilize data and analytics for informed decision-making.
• Implement automation for bidding and performance tracking.
• Conduct A/B testing to refine ad strategies.
• Manage budget and performance targets effectively.
• Analyze performance metrics for optimization opportunities.
• Collaborate with cross-functional teams to enhance marketing strategies.
• Stay updated on industry trends to drive continuous improvement.
• Provide regular insights and reports to senior management.

Requirements

• 5+ years of experience in managing paid search campaigns.
• Strong analytical skills and data-driven decision-making.
• Proven track record in performance marketing.
• Experience with budget management and forecasting.
• Excellent communication and relationship management skills.
• Self-motivated with the ability to thrive in a fast-paced environment.
• Highly organized with strong attention to detail.

Benefits

• Equity options available.
• Comprehensive benefits package.
• 401k plan.
• Flexible time off policy.