goop is a dynamic lifestyle platform founded by Gwyneth Paltrow in 2008, originally starting as a weekly newsletter. It has since evolved into a multifaceted business that encompasses beauty, fashion, food, and wellness. goop is dedicated to exploration, curation, and fostering meaningful conversations, encouraging women to embrace their journey of self-discovery and find joy in the pursuit of pleasure and growth. The brand is recognized for its award-winning product lines, engaging editorial content, podcasts, TV shows, live events, and retail stores, all aimed at creating extraordinary experiences for its customers.