Digital Marketing Specialist - Remote

Overview

We are looking for a strategic and creative Digital Marketing Specialist to drive online engagement and lead generation. The ideal candidate will have expertise in digital marketing, social media, website design / optimization and content strategy.

In Short

• Develop and execute targeted social media campaigns to engage pre-retirees and retirees in academia.
• Craft compelling blog posts, newsletters, videos, and infographics on financial planning topics.
• Run paid ad campaigns on platforms like Facebook, Google Ads, and LinkedIn.
• Create automated email sequences for lead nurturing.
• Enhance website content to improve search rankings.
• Promote and manage online workshops for educators approaching retirement.
• Ensure marketing materials adhere to financial industry regulations.
• Track and analyze campaign performance for optimization.
• Collaborate with financial advisors to align marketing efforts.

Requirements

• Proven experience in digital marketing.
• Strong understanding of social media platforms.
• Excellent content creation skills.
• Knowledge of SEO and website optimization.
• Experience with email marketing tools.
• Analytical skills to track campaign performance.
• Familiarity with financial regulations.
• Ability to work collaboratively.

Benefits

• Opportunity to work remotely.
• Engage with a meaningful audience.
• Contribute to financial literacy in academia.
• Collaborate with experienced financial advisors.
• Flexible working hours.