Product Marketing Lead - Vaults and Curated Strategies - Remote

Overview

Gauntlet is seeking a Product Marketing Lead for our vaults and curated strategies, focusing on driving adoption and understanding in future financial systems.

In Short

• Own the marketing strategy and execution for vault products.
• Collaborate with content, product, and BD teams.
• Plan GTM via inbound marketing.
• Develop vault strategy messaging for target users.
• Execute experiments across marketing channels.
• Optimize content and social marketing for conversion.
• Measure experiment performance and iterate fast.
• Familiarity with DeFi yield opportunities.
• Understand risk-adjusted returns for vault strategies.
• Experience in ecosystem and community co-marketing.

Requirements

• Active trader and crypto native.
• Experience leading marketing for a DeFi protocol or exchange.
• Knowledge of B2B SaaS sales cycles.
• Ability to market products to various client profiles.
• Experience with attribution in marketing.
• Strong collaboration skills.
• Ability to follow market narratives and metas.
• Experience in community co-marketing.
• Familiarity with governance forums.
• Preference for candidates with a growth marketing toolkit.

Benefits

• Work with a leading institution in DeFi.
• Collaborative work environment.
• Opportunity to drive significant impact in the crypto space.
• Access to a network of top investors and partners.
• Competitive compensation package.