Senior Customer Insights & Direct-Response Strategist - Remote

Overview

Freebird is rapidly growing, and we're looking for a strategic and insightful Senior Customer Insights & Direct-Response Strategist. This critical role balances deep customer research and insights (50%) with the implementation of persuasive direct-response messaging and sales strategies (50%). You’ll uncover exactly what motivates our customers, then translate those insights into powerful messaging, landing pages, emails, ads, and funnel optimizations that significantly increase conversions and drive business growth.

In Short

• Conduct in-depth voice-of-customer research including surveys, customer interviews, review analysis, and competitor assessments.
• Identify the emotional and psychological drivers behind customer decisions.
• Leverage customer insights to craft persuasive direct-response copy.
• Strategically structure funnels and offers to optimize the customer journey.
• Provide ongoing training and guidance to internal teams on messaging strategies.
• Run structured messaging and copy tests (A/B testing) to validate ideas.
• Communicate insights and test results to influence marketing decisions.

Requirements

• Proven experience in customer insights and direct-response marketing.
• Strong copywriting skills with a focus on conversion.
• Experience with A/B testing and data analysis.
• Excellent communication and training skills.
• Ability to work collaboratively in a fast-paced environment.

Benefits

• Opportunity to work in a rapidly growing company.
• Collaborative and innovative work environment.
• Professional development and training opportunities.