Senior Strategist (Consumer Research and Insights) - Remote

Overview

We are seeking an experienced Senior Strategist to join us for a year-long project, focusing primarily on consumer research and insights, playing a critical role in shaping go-to-market campaigns.

In Short

• Lead consumer research efforts utilizing qualitative and quantitative methods.
• Develop research-based strategic briefs for campaign and content development.
• Collaborate with Senior Product Marketers on content strategy and messaging frameworks.
• Partner with cross-functional teams to execute campaigns aligned with consumer insights.
• Analyze campaign performance and consumer feedback for optimization recommendations.
• 8-12 years of experience in a strategic role focusing on consumer insights.
• Proven track record of developing data-driven strategies for impactful marketing.
• Strong understanding of audience segmentation and consumer psychology.
• Expertise in qualitative and quantitative research methods.
• Exceptional communication skills for synthesizing complex data into actionable insights.

Requirements

• 8-12 years of experience in a strategic role.
• Proven track record of developing data-driven strategies.
• Strong understanding of audience segmentation and consumer behavior.
• Expertise in qualitative and quantitative research methods.
• Experience with market research platforms like G2, SEMrush, and Qualtrics.
• Exceptional communication skills.

Benefits

• Work with a leading strategic consulting firm.
• Opportunity to partner with top brands and agencies.
• Inclusive and human-centric company culture.
• Recognized as an industry trailblazer.
• Flexible remote work environment.