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Measurement Strategist - Remote

Posted 9 weeks ago
Data Analysis
Full Time
CA, USA

Overview

The Measurement Strategist role involves using data and technology to solve complex marketing problems for clients in the automotive industry, focusing on digital marketing success metrics and business intelligence.

In Short

  • Collaborate with the Measurement Lead to standardize digital marketing metrics.
  • Utilize Google Analytics 4 and Google Tag Manager for business intelligence.
  • Manage setup and tagging of digital analytics tools.
  • Build and maintain measurement strategy documentation.
  • Define tracking requirements and ensure data quality.
  • Support internal requests related to GA4 and GTM.
  • Work in a remote setting with a focus on teamwork.
  • Contribute to the growth of the company and your career.
  • Engage in creative problem-solving and thought leadership.
  • Enjoy benefits such as medical, dental, and 401(k) matching.

Requirements

  • BA/BS in marketing, business analytics, or equivalent experience.
  • 2+ years experience with Google Analytics and Tag Management Systems.
  • Experience implementing analytics code on websites.
  • Strong knowledge of ad platform metrics.
  • Ability to interpret data and analyze trends.
  • Strategic planning and analytical problem-solving skills.
  • Proficient in Google Sheets and Google suite.
  • Excellent communication skills.

Benefits

  • Medical, dental, and vision insurance.
  • 401(k) matching.
  • Wellness programs.
  • Paid time off.
  • Paid maternity/paternity leave.
  • Creative freedom and resources for growth.
  • Supportive team culture.
  • Opportunities for career advancement.
Foundation Direct logo

Foundation Direct

Foundation Direct is a technology-driven digital advertising company founded by the creators of Google's Automotive Retail Team. The company empowers automotive dealers to take control of their digital advertising by providing robust technology solutions that facilitate direct engagement with major media partners like Google, YouTube, Facebook, and Bing. Foundation Direct's automated digital solutions drive significant business outcomes while ensuring transparency in fees, reporting, and performance, which are critical in the automotive industry. Additionally, the company offers a business intelligence product that delivers real-time data and standardized measurements for dealership marketing and website performance. Committed to diversity, equity, and inclusion, Foundation Direct fosters a culture where employees are encouraged to contribute their insights and shape the company's strategy, all while prioritizing their well-being and personal growth.

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