Principal Analyst - Marketing and Publishing Analytics - Remote

Overview

As a Principal Analyst at Fortis Games, you will play a pivotal role in shaping the future of Marketing analytics by defining and driving a clear vision for the team, and ensuring its successful implementation.

In Short

• Define, develop and implement the technical foundation and analytics framework for Marketing and Publishing initiatives.
• Collaborate with cross-functional teams to define data requirements and KPIs.
• Work with the Engineering team to create data collection strategies.
• Develop and maintain data models & dashboards for marketing data.
• Conduct in-depth analysis of user acquisition campaigns.
• Perform data modeling for predicting and analyzing Lifetime Value (LTV).
• Mentor and train junior analysts.
• Stay informed about industry trends and best practices.

Requirements

• 5-7 years of experience in marketing analytics, focusing on user acquisition in the gaming industry.
• Strong analytical skills and proficiency in SQL, Python, R.
• High proficiency in statistical analysis and A/B testing.
• Experience with data visualization tools like Looker.
• Deep understanding of digital marketing channels and performance metrics.
• Excellent communication and collaboration skills.
• Strong project management skills.
• Experience in mentoring analysts.
• Passion for gaming and data-driven decision-making.

Benefits

• Join a team that is changing how games studios operate.
• Work in an inclusive environment that celebrates diversity.
• Build and grow with a seasoned team of accomplished talent.