Lead Marketing Strategist (Wholesale Lending - Remote)

Overview

The Lead Marketing Strategist is responsible for developing and operationalizing solutions that enable the optimization of marketing messaging and member journeys for the Wholesale Lending business.

In Short

• Build and implement functional capabilities and solutions.
• Proactively identify opportunities to improve marketing effectiveness.
• Monitor key performance indicators (KPIs) and metrics.
• Create and execute go-to-market plans.
• Manage creation of personalized marketing campaigns.
• Work with cross-functional teams to implement omnichannel campaigns.
• Meet or exceed established department metrics.
• Collaborate with business leads to identify market opportunities.
• Drive results through partnerships across the team.
• Foster a culture of continuous improvement and innovation.

Requirements

• Minimum 8 years’ experience in product management and lifecycle marketing.
• Ability to influence teammates and partners.
• Define strategies based on data-driven inputs.
• Effectively present ideas to senior leadership.
• Strong communication skills, including writing and negotiation.
• Ability to work autonomously and prioritize effectively.
• Foster strong internal and external business relationships.
• Thrive in a fast-paced, dynamic environment.
• Working knowledge of Microsoft Office Suite.
• Bachelor’s degree in Marketing, business administration or related field.

Benefits

• Traditional medical, dental, and vision coverage.
• 401K matching up to 5% per pay period.
• Accrue up to 17 days of Paid Time Off your first year.
• 11 paid federal holidays.
• Special employee pricing on lending products.