Senior Direct Response Copywriter - Remote

Overview

This role involves taking responsibility for creating impactful ads that drive conversions in a direct response marketing team at a D2C health brand.

In Short

• Develop new ad concepts and formats based on funnel logic.
• Brief creators and designers based on your concepts.
• Analyze creative performance and derive actionable insights.
• Collaborate closely with the media buying team.
• Manage the creative direction for various ad platforms.
• Monitor competitors and test formats to drive revenue.

Requirements

• Several years of experience in Direct Response Creative Strategy.
• Strong understanding of funnel marketing.
• Ability to understand emotions, pain points, and desires to create effective ads.
• Deep knowledge of funnel thinking and conversion psychology.
• Excellent briefing and communication skills.
• Structured, fast, and independent work style.
• Ambitious and eager to contribute to a performance-driven environment.

Benefits

• A performance-oriented team.
• Freelancer freedom with employee security.
• Compensation that reflects your skills.
• Professional technical setup.
• Insights into a rapidly scaling D2C model.
• Ownership of your results.
• Four exciting offline team events per year in Germany and abroad.