Direct Response Copywriter - Remote

Overview

PetLab Co is seeking a results-driven direct response copywriter to help scale their DTC pet supplement market presence through innovative ad creatives and funnels.

In Short

• Join a fast-growing company with a 50%+ market share in the pet supplement market.
• Take ownership of key SKUs and drive revenue growth through testing and optimization.
• Create and iterate on short-form video ad creatives and funnels.
• Work closely with video editing and media buying teams.
• Be persistent and data-driven in optimizing ad performance.
• Craft compelling problem/solution copy that engages consumers.
• Collaborate with a team of high-caliber creatives.
• Thrive in a fast-paced, data-driven culture.
• Enjoy autonomy in delivering against objectives.
• Participate in a scientific approach to marketing challenges.

Requirements

• Experience in direct response copywriting.
• Ability to create both short-form and long-form copy.
• Strong analytical skills and a passion for consumer psychology.
• Experience in crafting effective ad copy for digital platforms.
• Ability to work collaboratively in a team environment.
• High empathy for consumers and understanding of their pain points.
• Strong storytelling skills.
• Ability to adapt and iterate based on data analysis.
• Experience with conversion rate optimization.
• Willingness to travel monthly to the London office.

Benefits

• Access to a data analytics team for accurate reporting.
• Collaborative team environment with no silos.
• Autonomy in your role with high expectations.
• Variety of challenges in a rapidly growing company.
• Opportunity to contribute to a mission-driven brand.