Paid Social Direct Response Copywriter - Remote

Overview

Neilson is seeking a talented Direct Response Copywriter to join their Creative team, focusing on life insurance lead generation campaigns across various markets.

In Short

• Write attention-grabbing hooks and conversion-focused paid social copy.
• Craft compelling primary text, headlines, and CTAs for lead generation.
• Develop concise AV scripts for social video ads.
• Create multiple copy variations for A/B testing.
• Collaborate with designers and video producers.
• Incorporate performance data to optimize creative.
• Build a library of high-performing copy templates.

Requirements

• 3+ years of direct response copywriting experience.
• Proven track record of writing social ad copy that drives conversions.
• Expertise in mobile-first writing with visual hierarchy.
• Strong grasp of direct response principles.
• Comfort in a creative team environment.
• Understanding of performance metrics.
• Ability to translate complex insurance products into clear benefits.

Benefits

• Opportunity to have a significant impact in a high-performance team.
• Create advertising that drives real results.
• Contribute to making life insurance more accessible worldwide.