CRM Manager (Retention, E-Mail & Customer Journeys) - Remote

Overview

This role is for a CRM Manager who will focus on creating engaging customer experiences through retention marketing, with a specific emphasis on E-Mail and exploring new CRM channels.

In Short

• Develop and optimize E-Mail flows in Klaviyo
• Plan and execute newsletter campaigns
• Enhance the customer journey
• Expand new CRM channels like WhatsApp
• Develop segmentation strategies and conduct A/B tests
• Analyze and monitor relevant KPIs
• Increase returning customer revenue and retention rate
• Develop targeted, personalized communication
• Challenge existing setups and think critically
• Collaborate closely with a motivated team

Requirements

• Minimum 2 years of experience in CRM/E-Mail marketing, ideally with Klaviyo
• Understanding of e-commerce customer activation
• Creative writing and storyline development skills
• Good sense for content, target groups, and conversion
• Proactive and responsible mindset
• Clear thinking and drive in execution
• Interest in health and nutrition topics

Benefits

• Strong setup with plenty of room for your ideas
• No micro-management; you are encouraged to shape the role
• Close collaboration with an experienced, motivated team
• A meaningful brand with real products and a strong community
• Freelancer-like freedom with the security of a permanent position
• Compensation that reflects your skills
• Professional technical setup provided
• Insights into a rapidly scaling D2C model
• True ownership of your results
• Four exciting offline team events per year in Germany and abroad