Direct Response Copywriter - Remote

Overview

PetLab Co is seeking a results-driven direct response copywriter to join our team and help scale our DTC pet supplement market presence.

In Short

• Ownership of key SKU to drive revenue growth.
• Collaboration with video editing and media buying teams.
• Creation and optimization of short-form video ad creatives.
• Focus on data-driven testing and iterative improvement.
• Engagement in consumer behavior analysis.
• Development of compelling problem/solution copy.
• Work in a fast-paced, high-growth environment.
• Collaboration with a creative team to refine messaging.
• Contribute to the growth of a rapidly expanding company.
• Utilize a scientific approach to customer acquisition.

Requirements

• 3-5 years of direct response copywriting experience.
• Strong empathy for consumers and understanding of psychology.
• Data-driven mindset with analytical skills.
• Exceptional communication abilities.
• Proven success in scaling direct response campaigns.
• Ability to create engaging and effective copy.
• Organized with efficient processes for launching concepts.
• Driven to excellence in every project.
• Experience in defining and executing marketing tests.
• Adaptable to a fast-paced work environment.

Benefits

• 28 days of annual leave plus public holidays.
• Performance-based bonus structure.
• Flexible working hours.
• Company-provided equipment.
• Support for personal and professional development.
• Pension contributions.
• Enhanced family leave policies.
• Unique wellness initiatives like Puppy Therapy.
• Discounts on gym memberships and other retailers.
• Free snacks and a pet-friendly environment.