Inbound Marketing Manager - Remote

Overview

Our mission is to bring the world together through live experiences, and we live that every day in our actions, supporting creators in building their event businesses and forging an enduring brand that consumers trust. Last year, our platform powered more than 4 million events organized by our diverse and vibrant creator community. Now it’s time to unlock the power of our discovery experience, helping connect consumers with the best events our creators have to offer. 

In Short

• This is a contract role for maternity leave coverage.
• You will be the owner of B2B nurturing activities, helping us to raise lead generation conversion and sales revenue.
• Develop and execute performance marketing strategies to drive user acquisition, lead generation, and revenue growth across various digital channels for B2B.
• Create, manage, and optimize nurture campaigns on Hubspot attending to the segmentation criteria, allowing an almost personalized communication experience and elevating prospects engagement to maximize conversion rates across the consideration funnel.
• Monitor, analyze, and report on campaign performance metrics, including Open Rates (OR), Click Through Rates (CTR), conversion to Marketing Qualified Leads (MQLs), return on investment (ROI), and other relevant KPIs.
• Utilize analytics tools to track and measure the conversion rate and ROI of your campaigns.
• Work closely with cross-functional teams to ensure lead quality and consistent messaging across all channels.

Requirements

• Proven experience running Hubspot nurturing initiatives in the B2B space under your belt.
• Strong analytical skills and proven ability to use data to analyze pipeline performance and optimize campaigns; forecast, track, and ROI to internal stakeholders.
• Ability to develop an inbound plan and execute on it.
• Passionate and experienced about A/B testing, optimization, and personalization.
• Deep industry knowledge of cutting-edge inbound marketing methods in digital.
• 4+ years of experience in marketing B2B technology, preferably in SaaS.
• Track record of building an inbound marketing engine with a good understanding of SEO, lead conversion, and retention marketing.

Benefits

• We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings’ lifestyle.
• Eventbrite's global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family.
• This includes support in a remote environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).