Remote Otter LogoRemoteOtter

Digital Marketing Specialist - Remote

Posted 9 weeks ago

Overview

Eppo is building the future of experimentation, focusing on customer-oriented culture through AB experiments. Our next-gen platform enhances the volume of AB experiments with a strong emphasis on engineering and statistics.

In Short

  • Lead digital marketing efforts with a focus on paid and organic strategies.
  • Develop and manage paid media campaigns across platforms like Google Ads and LinkedIn.
  • Plan, execute, and optimize campaigns across all stages of the customer journey.
  • Track, analyze, and report on the performance of marketing efforts.
  • Master digital marketing channels including paid search, social, and email.
  • 5+ years of experience in digital marketing, ideally in B2B SaaS.
  • Proven track record in managing paid campaigns and organic strategies.
  • Strong content strategy and SEO skills.
  • Deep understanding of the customer journey.
  • Passionate about driving growth and eager to experiment.

Requirements

  • 5+ years of experience in digital marketing, ideally in the B2B SaaS space.
  • Proven track record managing paid campaigns and organic strategies.
  • A data-driven mindset with a passion for measuring ROI and pipeline impact.
  • Strong content strategy and SEO skills, with the ability to write SEO-optimized content when needed.
  • Deep understanding of the customer journey and how to tailor marketing for different stages (TOFU to BOFU).
  • Nice to have: Experience with experimentation and a knack for testing and learning.

Benefits

  • Competitive Salary & Equity targeting the 75th percentile for all roles.
  • Growth & Autonomy in a small team.
  • 100% medical, dental & vision coverage for US employees.
  • 401(k) available through Human Interest.
  • $500 yearly for Learning & Development resources.
  • Flexible PTO policy.
  • Remote-First work environment.
  • Annual company offsite for collaboration.
  • Paid parental leave of 16 weeks for birth-parents, 12 weeks for non-birth parents.

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