Digital Marketing Specialist - Remote

Overview

Eppo is building the future of experimentation, focusing on customer-oriented culture through AB experiments. Our next-gen platform enhances the volume of AB experiments with a strong emphasis on engineering and statistics.

In Short

• Lead digital marketing efforts with a focus on paid and organic strategies.
• Develop and manage paid media campaigns across platforms like Google Ads and LinkedIn.
• Plan, execute, and optimize campaigns across all stages of the customer journey.
• Track, analyze, and report on the performance of marketing efforts.
• Master digital marketing channels including paid search, social, and email.
• 5+ years of experience in digital marketing, ideally in B2B SaaS.
• Proven track record in managing paid campaigns and organic strategies.
• Strong content strategy and SEO skills.
• Deep understanding of the customer journey.
• Passionate about driving growth and eager to experiment.

Requirements

• 5+ years of experience in digital marketing, ideally in the B2B SaaS space.
• Proven track record managing paid campaigns and organic strategies.
• A data-driven mindset with a passion for measuring ROI and pipeline impact.
• Strong content strategy and SEO skills, with the ability to write SEO-optimized content when needed.
• Deep understanding of the customer journey and how to tailor marketing for different stages (TOFU to BOFU).
• Nice to have: Experience with experimentation and a knack for testing and learning.

Benefits

• Competitive Salary & Equity targeting the 75th percentile for all roles.
• Growth & Autonomy in a small team.
• 100% medical, dental & vision coverage for US employees.
• 401(k) available through Human Interest.
• $500 yearly for Learning & Development resources.
• Flexible PTO policy.
• Remote-First work environment.
• Annual company offsite for collaboration.
• Paid parental leave of 16 weeks for birth-parents, 12 weeks for non-birth parents.