Direct Marketing Manager - Remote

Overview

The Direct Marketing Manager will be responsible for developing effective customer journeys and content strategies while optimizing automated CRM campaigns.

In Short

• Focus on Customer Experience and segmentation of new and existing customers.
• Develop content and marketing measures aligned with company goals.
• Optimize automated CRM campaigns continuously.
• Support partners with effective marketing materials.
• Communicate complex topics understandably based on audience needs.

Requirements

• Several years of experience in Direct Marketing and/or CRM Marketing.
• Degree in PR, Marketing, Digital Media, or a comparable qualification.
• Familiarity with B2B Marketing and indirect partner distribution.
• Experience with CRM tools (e.g., Adito).
• Analytical thinking and data-driven work style.
• Creative and innovative approach to marketing strategies.
• Strong organizational skills and independent working style.
• Fluency in German and English, with excellent writing skills.
• Willingness to work several days a week in the Hamburg office.

Benefits

• Opportunity to grow and shape the future in a dynamic industry.
• Responsibility from day one with quick decision-making processes.
• Flexible working hours and 30 days of vacation.
• Option to work remotely some days.
• Attractive compensation and various other benefits (e.g., HVV ProfiCard, pension scheme subsidies).