Marketing Manager - Jobs to Be Done - Remote

Overview

The Marketing Manager - Jobs To Be Done will manage communication streams and lead strategic initiatives to drive customer and business growth for Dan Murphy’s.

In Short

• 18 Month fixed term opportunity
• Lead the always-on communication program for the customer trade plan.
• Develop strategy and roadmap to unlock customer behavior.
• Collaborate with Marketing Managers & Leads for go-to market activations.
• Understand customer shopping missions and influence organization-wide.
• Partner with Analytics and Insights to build measurement frameworks.
• Manage end-to-end campaigns and brand initiatives.
• Champion brand positioning and tone of voice.
• Drive culture of collaboration within the marketing team.

Requirements

• 7+ years in a dedicated Marketing environment with a digital focus.
• Experience in retail marketing with end-to-end campaign management.
• Tertiary qualifications in business and/or marketing preferred.
• Ability to interpret customer data into retail plans.
• Strong understanding of cross-functional business planning.
• Ability to manage complex projects.
• Proven experience in influencing for change.
• Experience in customer experience and digital journeys.

Benefits

• Flexible working arrangements.
• Exclusive discount card for various brands.
• Monthly meeting-free days.
• Health and wellbeing services.
• Opportunities for learning and development.