Marketing Manager - Content - Remote

Overview

The Marketing Manager - Content will lead and execute Dan Murphy’s content marketing strategy, focusing on social media and brand storytelling to engage Millennial and Gen Z customers.

In Short

• Define and lead content marketing strategy.
• Develop and execute social media and influencer strategies.
• Manage content marketing and creative production specialists.
• Oversee brand voice and visual experience across all content.
• Collaborate with cross-functional teams for effective execution.
• Partner with Merchandise to promote new products.
• Manage external agencies and budget for content marketing.
• Identify digital trends to enhance customer experience.
• Optimize content using analytics and metrics.
• Lead and inspire the content marketing team.

Requirements

• 7+ years of experience in content marketing and social media.
• Degree qualified in a relevant field.
• Strong digital marketing skills.
• Proficiency in CMS and analytics tools.
• Proven leadership experience.
• Creative and strategic thinking abilities.
• Ability to project manage effectively.
• Retail experience is favorable.
• Knowledge of the liquor industry.
• Strong attention to detail and copywriting skills.

Benefits

• Flexible working arrangements.
• Exclusive discount card for various brands.
• Monthly meeting-free days.
• Comprehensive health and wellbeing services.
• Opportunities for learning and career development.