Principal Field Marketing Manager - Southeast Asia - Remote

Overview

We are seeking an experienced, customer-focused marketing leader to join our APAC Field Marketing team to support Southeast Asia (ASEAN). As a key member of the Test & Measurement marketing organization you will be responsible for collaborating closely with our APAC field marketing and local sales teams to drive engagement, pipeline and revenue across our customers in Southeast Asia (ASEAN). The ideal candidate will possess knowledge of the test & measurement industry, a consistent track record of successful marketing plan deployment, and the ability to drive business growth through sales and marketing partnership.

In Short

• Be a trusted partner to APAC and ASEAN sales & marketing leadership by understanding and supporting the region through careful planning of marketing strategies and programs that accelerate pipeline and revenue growth. 
• Partner closely with regional sales leadership and account managers to understand the country business goals, related account landscape, the specific goals identified to achieve revenue growth. 
• Identify marketing strategy needed and collaborate with the greater marketing and BU teams across the globe to identify activities and develop the strategy, tactics, messaging and enablement to drive effective marketing activation in region. 
• Leverage customer intimacy, sales relationships and knowledge of regional preferences and watering holes to provide localization needs and ensure regional relevancy of marketing and event efforts. 
• Apply your industry expertise of relevant associations, partners, and third-party media to improve NI awareness and actively engage local customers. 
• Lead regional sales communications (newsletters, trainings, regular updates) to ensure sales awareness and uptake of marketing campaign, content and local events. Ensure sales has access to and is using provided templates and materials to help drive customer engagement. 
• Ensure activity effectives and demand growth by actively checking in with sales, monitoring reports in SFDC and enabling account-specific communication and activation.  

Requirements

• Bachelor's Degree or equivalent experience
• 8+ years of marketing and/or sales experience 
• Salesforce / CRM experience preferred
• Fluent in English with excellent oral and written communication skills 

Benefits

• Competitive compensation and benefits programs
• Comprehensive medical and insurance coverage
• Opportunities for professional development
• Inclusive work environment
• Hybrid work setup promoting work-life balance