Senior Director of Marketing - Remote

Overview

The Senior Director of Marketing is responsible for driving lead generation, brand management, and marketing strategy across all Elite Construction Solutions brands and markets. This role owns the full marketing funnel from awareness through lead delivery, with primary accountability for delivering a high volume of quality leads at an efficient cost per lead acquisition cost. The Senior Director will build and lead the marketing team, optimize digital and traditional marketing channels, and partner closely with Sales and Operations to ensure marketing investments translate into revenue.

In Short

• Own lead generation strategy and execution across all channels
• Develop and manage marketing budget with accountability for lead volume and quality
• Optimize channel mix and spend allocation based on performance data
• Build and scale performance marketing capabilities
• Manage brand identity, messaging, and creative standards
• Build marketing analytics capabilities to measure performance
• Partner with sales and operations for lead flow and quality feedback
• Support regional offices with marketing strategies
• Conduct competitive analysis and market research
• Implement attribution modeling for ROI analysis

Requirements

• Bachelor's degree in marketing, business or related field
• 10+ years of marketing experience with progressive responsibility
• 5+ years in a senior marketing leadership role
• Proven track record of scaling lead generation programs
• Deep expertise in digital marketing
• Strong analytical skills
• Experience managing agencies and vendor relationships
• Excellent leadership skills
• Strong organization and multitasking skills
• Reliable high-speed internet connection required for remote work

Benefits

• Opportunity to lead and develop a high-performing team
• Flexible working arrangements including remote work
• Engagement in diverse marketing strategies
• Professional growth opportunities
• Collaboration with various departments