Marketing Specialist - IT Firm - Remote

Overview

Our client is a dynamic and innovative IT Support company dedicated to simplifying IT support for small to medium-sized businesses, enabling clients to innovate, grow, and thrive in the ever-evolving digital landscape. Their commitment to service and proactive approach aims to overcome IT challenges, enhance operational efficiency and security, and exceed expectations, ensuring client success today and into the future. As they continue to grow and expand our reach, we seek a talented and experienced Marketing Specialist to join our team.

In Short

• Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer engagement.
• Manage all aspects of HubSpot, including lead generation, email marketing, workflow automation, and CRM integration.
• Create high-quality, compelling content for various channels, including website, blog, social media, and email newsletters.
• Design and execute social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn to reach target audiences and drive engagement.
• Monitor and analyze social media performance metrics, making data-driven decisions to optimize content and campaigns.
• Plan and execute advertising campaigns on Google Ads, LinkedIn Ads, and other relevant platforms to maximize ROI.
• Collaborate with the design team to create visually appealing graphics, videos, and other multimedia content.
• Continuously optimize website design and content to improve user experience and search engine visibility.
• Stay updated on industry trends and best practices in digital marketing, making recommendations for improvement and innovation.

Requirements

• Proven experience in marketing, preferably in the IT sector.
• Strong knowledge of HubSpot and digital marketing tools.
• Excellent written and verbal communication skills.
• Ability to analyze data and make data-driven decisions.
• Experience with social media management and advertising.
• Proficiency in web design and content optimization.
• Creative mindset with attention to detail.
• Ability to work independently and as part of a team.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and growth.
• Flexible working hours.
• Supportive and collaborative team environment.
• Health and wellness benefits.