Sr. Director, Channel Marketing - Workplace Integration - Remote

Overview

The Sr. Director, Channel Marketing - Workplace Integration role at Edelman Financial Engines focuses on leading digital acquisition strategies to enhance user engagement and conversions within the Workplace ecosystem.

In Short

• Lead a digital marketing team focused on workplace acquisition.
• Collaborate with partners to implement marketing programs.
• Oversee A/B testing strategies to improve digital ad effectiveness.
• Work with cross-functional teams to align marketing campaigns.
• Analyze channel performance data for strategic planning.
• Participate in hands-on marketing activities and optimizations.
• Manage crisis situations and technical issues effectively.
• Utilize front-end development skills for landing page management.

Requirements

• Leadership experience in digital marketing or campaign optimization.
• Exceptional communication skills for presenting strategies.
• Ability to remain calm under pressure.
• Strong data analysis and storytelling skills.
• Innovative thinking to achieve marketing goals.
• Proficiency in Adobe marketing tools.
• Basic knowledge of HTML, CSS, and JavaScript.
• Experience in managing and growing a team.
• Detail-oriented with a proactive approach.
• Able to thrive in a fast-paced environment.

Benefits

• Competitive salary based on market conditions.
• Eligibility for discretionary bonuses.
• Health, dental, and wellness plans.
• 401(k) contributions.
• Collaborative and values-driven culture.