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Director, Marketing Strategy - Retirement Services - Remote

Posted 5 days ago
Edelman Financial Engines logo

Edelman Financial Engines

Marketing
Full Time
USA
$140,000 - $168,000/year

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Overview

As a Director, Go-to-Market Strategy on the Employee Solutions Integrated Marketing team, you’ll play a pivotal role by owning the development of strategic marketing roadmaps and rollout plans within four of our leading recordkeeper channels.

In Short

  • Develop a deep understanding and expertise of the priorities, goals, ecosystems and audiences across each of our top recordkeeping partners.
  • Translate broader strategic marketing priorities into unique, actionable employee experience roadmaps and go-to-market strategies.
  • Represent EFE marketing in external partner meetings, crafting and delivering content for alignment and adoption.
  • Partner across Marketing to lead prioritization, customization and execution of multi-channel marketing programs.
  • Act as a strategic thought partner and primary point-of-contact with key internal business leaders to align priorities within each recordkeeping partner.
  • Analyze and interpret ongoing marketing performance at a recordkeeper level to demonstrate the effectiveness of newly deployed and/or ongoing programs.
  • Develop deep understanding of EFE’s unique digital integration and respective capabilities to effectively partner across Marketing to develop digital-specific strategies.
  • Candidates local to Boston (preferred).

Requirements

  • 10-15 years of marketing experience.
  • Financial industry experience, ideally within workplace retirement planning/recordkeeping.
  • Past client-facing roles including presenting to executive-level stakeholders.
  • Skilled at building relationships and leading through influence.
  • Excellent written and verbal communications skills.
  • Results-oriented mindset.
  • Experience in a white-label marketing environment.
  • Solutions-oriented with strong problem-solving skills, including the ability to develop creative and alternative solutions.
  • Highly collaborative with ability to work cross-functionally to achieve desired outcomes.
  • Natural storyteller who can connect bigger picture visions to more tactical plans.
  • Self-starter who thrives in fast-paced environments with minimal supervision.
  • Change agent with a willingness and curiosity to challenge the status quo.
  • Well-rounded skillset, with strengths in analytical and creative thinking.

Benefits

  • Competitive salary range of $140,000 - $168,000.
  • Eligible for discretionary bonuses.
  • Comprehensive health, dental, and wellness plans.
  • 401(k) contributions.
  • Opportunities for professional development.

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