Director, Marketing Strategy - Retirement Services - Remote

Overview

As a Director, Go-to-Market Strategy on the Employee Solutions Integrated Marketing team, you’ll play a pivotal role by owning the development of strategic marketing roadmaps and rollout plans within four of our leading recordkeeper channels.

In Short

• Develop a deep understanding and expertise of the priorities, goals, ecosystems and audiences across each of our top recordkeeping partners.
• Translate broader strategic marketing priorities into unique, actionable employee experience roadmaps and go-to-market strategies.
• Represent EFE marketing in external partner meetings, crafting and delivering content for alignment and adoption.
• Partner across Marketing to lead prioritization, customization and execution of multi-channel marketing programs.
• Act as a strategic thought partner and primary point-of-contact with key internal business leaders to align priorities within each recordkeeping partner.
• Analyze and interpret ongoing marketing performance at a recordkeeper level to demonstrate the effectiveness of newly deployed and/or ongoing programs.
• Develop deep understanding of EFE’s unique digital integration and respective capabilities to effectively partner across Marketing to develop digital-specific strategies.
• Candidates local to Boston (preferred).

Requirements

• 10-15 years of marketing experience.
• Financial industry experience, ideally within workplace retirement planning/recordkeeping.
• Past client-facing roles including presenting to executive-level stakeholders.
• Skilled at building relationships and leading through influence.
• Excellent written and verbal communications skills.
• Results-oriented mindset.
• Experience in a white-label marketing environment.
• Solutions-oriented with strong problem-solving skills, including the ability to develop creative and alternative solutions.
• Highly collaborative with ability to work cross-functionally to achieve desired outcomes.
• Natural storyteller who can connect bigger picture visions to more tactical plans.
• Self-starter who thrives in fast-paced environments with minimal supervision.
• Change agent with a willingness and curiosity to challenge the status quo.
• Well-rounded skillset, with strengths in analytical and creative thinking.

Benefits

• Competitive salary range of $140,000 - $168,000.
• Eligible for discretionary bonuses.
• Comprehensive health, dental, and wellness plans.
• 401(k) contributions.
• Opportunities for professional development.