Online Marketing Manager Team Lead Data Activation - Remote

Overview

The Online Marketing Manager will lead a small team in data activation, focusing on improving customer engagement through efficient online marketing strategies and data-driven solutions.

In Short

• Lead the development of skills for personalized customer engagement in online marketing channels.
• Manage and develop a small team in Audience and Data Privacy Management.
• Develop and implement strategic concepts to enhance audience management.
• Analyze and optimize online marketing processes for effective user identification.
• Gather and consolidate requirements for unified customer identification.
• Identify optimization potentials and evaluate suitable technologies.
• Initiate and lead projects from concept to implementation.
• Collaborate closely with stakeholders from marketing, CRM, analytics, and IT.

Requirements

• Degree in Business, Media Management, or related field.
• At least 3 years of relevant experience in online marketing or IT.
• Knowledge of current data protection regulations.
• Experience in product ownership or agile project management.
• Fluent in German and English.
• Knowledge of AdTech, MarTech, and online marketing tracking is a plus.
• Experience with data management solutions.
• Skills in Javascript/HTML and data modeling are advantageous.

Benefits

• Attractive salary package with retirement benefits and additional perks.
• 30% employee discount on products and services.
• Opportunities for personal and professional development.
• Flexible vacation days.
• Family-friendly working hours.
• Corporate benefits and attractive discounts from various companies.
• Option to lease a company bike easily.