Senior Media Buying Manager - Remote

Overview

As a Senior Media Buying Manager at Maniko Nails, you will be the driving force behind our Paid Media strategy, optimizing campaigns with a focus on performance and ROI while supporting the marketing team with expertise and data-driven insights.

In Short

• Plan, implement, and optimize media buying strategies on platforms like Meta and Google.
• Collaborate closely with cross-functional teams to align paid media efforts with overall company goals.
• Continuously analyze and evaluate campaign performance for data-driven optimizations.
• Manage and plan budgets effectively.
• Provide guidance and development for junior media buyers within the team.
• Maintain and expand productive relationships with key platform and agency partners.

Requirements

• Experience in Media Buying: At least 5 years of practical experience, especially on platforms like Meta, Google, YouTube, and Pinterest.
• Proven success in optimizing paid media campaigns in a DTC environment, understanding how to maximize reach and increase conversions.
• Analytical Mindset: Make data-driven decisions while keeping the creative direction of campaigns in mind.
• Communication and Team Skills: Work closely with various departments and effectively contribute your expertise.
• Responsibility and Hands-On Attitude: Take initiative, assume responsibility for your projects, and actively drive results.

Benefits

• Opportunity to work in a dynamic and rapidly growing company.
• Collaborative and innovative work environment.
• Professional development and growth opportunities.