Search Engine Optimization Manager - Remote

Overview

The Search Engine Optimization Manager at Directive will be responsible for crafting strategies that enhance search visibility and develop compelling content, ensuring value delivery to audiences.

In Short

• Develop and implement custom marketing strategies aligned with client goals.
• Utilize historical performance and ongoing campaigns to optimize strategies.
• Collaborate with Associate Directors to address roadblocks.
• Craft creative briefs and ideate compelling content campaigns.
• Analyze data to establish measurable client goals.
• Oversee execution of strategies and manage workflows using Asana.
• Act as the main point of contact for clients, building trust-based relationships.
• Conduct comprehensive SEO audits and deliver actionable recommendations.
• Prepare and present regular updates on client strategy progress.
• Develop and implement link-building campaigns to enhance search visibility.

Requirements

• Deep understanding of content strategy and technical SEO.
• Experience with tools such as Screaming Frog, SEMrush, GA4, and Google Search Console.
• Strong project management skills and experience with Asana.
• Excellent communication skills for client interaction.
• Ability to analyze data from various sources for goal setting.
• Experience in developing link-building campaigns.
• Ability to work remotely and manage time effectively.
• Proficiency in Excel (formulas, VLOOKUPs, pivot tables).
• Knowledge of content production frameworks.
• Experience in performance marketing for SaaS and Tech companies is a plus.

Benefits

• Competitive salary with a set living wage.
• Medical, dental, vision plans, and life insurance coverage.
• Unlimited PTO with a minimum of 2 weeks, paid holidays, and parental leave.
• 401(k) plan with a 3% company match.
• Annual bonus based on tenure.
• Access to mental health resources and fitness programs.
• Annual anniversary trip with peers and leadership.
• Flexible remote work environment.
• Commitment to diversity and inclusion.
• Support for employee well-being and development.