Digital Marketing Manager, SEO & Content Strategy - Remote

Overview

The Digital Marketing Manager will be responsible for managing and evolving the SEO strategy to enhance the growth and marketability of the online education platform.

In Short

• Develop and align SEO strategy with company objectives.
• Manage SEO plans under the guidance of the Director of Marketing.
• Optimize copy and landing pages for improved SEO performance.
• Conduct keyword discovery and expansion.
• Analyze website and SEO KPIs, reporting findings to stakeholders.
• Collaborate with engineering and product teams on SEO initiatives.
• Create engaging content to drive SEO strategy.
• Manage external content creation vendor.
• Stay updated on industry trends and best practices.
• Provide thought leadership in SEO and search marketing.

Requirements

• 5+ years of SEO and website marketing experience.
• Experience with website analytics tools like GA360, Adobe Analytics.
• Knowledge of HTML, CSS, and JavaScript.
• Strong analytical and communication skills.
• Ability to prioritize multiple projects based on business needs.
• Bachelor’s degree required.
• Experience in the education or edtech space preferred.
• Must be able to work more than 40 hours per week as needed.
• Strong organizational skills.
• Ability to cope with stressful situations.

Benefits

• Comprehensive medical, dental, and vision plans.
• 401(k) retirement benefit.
• Employee Stock Purchase Plan.
• Tuition assistance.
• Paid time off and certain paid holidays.
• Well-being incentives.
• Entertainment and retail discounts.
• Overtime pay eligibility for non-exempt employees.
• Inclusive and collaborative work culture.
• Equal opportunity employer.